← Index
Dennison
Agency: Zerotrillion
Role: Brand Strategy, Brand & Campaign Art Direction, Design, Marketing Collateral, Website & Interactive Design
Credits: Sarah Nguyen (Creative Direction), Maya Berenblum (Design), Dimitrie Popovici (Video & Editing), Isabelle Bucx (Photography)


Dennison, a name synonymous with craftsmanship and precision, built its legacy over 100 years by crafting cases for iconic brands like Rolex, Omega, and Jaeger-LeCoultre. Now this legendary case maker returns with a watch all their own. Zerotrillion was tasked with reintroducing Dennison to the world, executing a comprehensive brand strategy and design across all channels and disciplines, including the launch of their debut A.L.D. collection, named after founder Aaron Lufkin Dennison.

The project celebrated Dennison's heritage while establishing a modern, sophisticated identity that resonated with contemporary watch enthusiasts. The result was a seamless blend of history and innovation, positioning Dennison as both a legacy brand and a new force in the world of horology.



The History




The Future









Press Kit


Website


History Page: Interactive Compass Wheel


Social




Product Warranty Card & Insert


Documentary: Watch Design by Emmanuel Gueit





← PreviousNext →