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Agency: On Purpose
Role: Art Direction, Visual Identity, Website Design, Marketing Collateral
Credits: Bijhan Zaver (Creative Direction), Faaiza Ramji (Content Strategy)

A brand refresh for AMII (Alberta Machine Intelligence Institute) to better reflect its pivotal role at the intersection of world-leading AI research and industry application. This strategic redesign enhances AMII's visibility across multiple platforms and strengthens its identity as a bridge between cutting-edge research and industry.