Farouq Samnani is a Toronto-based multifaceted creative with a diverse and well-articulated visual style who understands the art of visual storytelling. His expertise spans design strategy, art direction, branding, and visual communication. Farouq uses graphic design, illustration, and photography—his core mediums—to communicate ideas and tell stories. A valuable toolkit that gives his work a stronger narrative.
Beyond visual design, Farouq’s creative repertoire also encompasses a deep passion for photography. His eye and technique behind the lens influence his design process, creating original visual narratives that enhance the storytelling aspect of his work. Conversely, his vision for design and illustration sharpens his sense of photography within branding, ensuring consistency across all visual brand elements. By skillfully merging these disciplines, he allows for a more holistic approach where one medium informs and amplifies the other, creating depth in the work.
Rooted in exploration, experimentation, and play, his unbound artistic process lends a distinct quality and style to every project. Each bears the imprint of Farouq’s unique perspective, shaped by his immersive experiences travelling, living, and embracing different cultures around the world. He continues to develop and expand his professional experience across multiple industries through ongoing work with international brands, artists, companies, organizations, and startups.
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Apparel & Merch Design
Brand Guidelines
Brand Strategy
Campaigns
Custom Illustration
Editorial Design
Graphic Design
Packaging
Photography
Photo Direction
Video Direction
Visual Content Development
Visual Identity
Website Design