Kings Ambition
Co-founded and created Kings Ambition, one of the first Dubai-based luxury streetwear labels. The brand's genesis stems from the notion that a cosmopolitan oasis emerged from the desert's expanse. Rooted in the city's club culture and locals' yearning for a homegrown brand embodying Dubai's hustle mentality, Kings Ambition was born. Its monochromatic visual identity exudes refined street vibes. The debut collection combines regional cultural elements with classic streetwear aesthetics, while minimal yet bold graphics pay homage to early 90’s streetwear.